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Wild Bird Centers of America Exceeds its “Green Initiatives” Goal

Wild Bird Centers of America, Inc. (WBCA), a premiere franchisor of wild bird specialty stores for the past 25 years, has beaten its own “Green” Initiatives goal to reduce paper usage by 50% by August, 2010.

WBCA has established itself as a leader among environmentally-focused small businesses by significantly reducing its environmental impact wherever possible.

Says Henrik Weng, CEO: “We live by our credo that we will do better by doing good! I encourage all companies, big and small, to challenge their stakeholders to find ways to lessen the environmental impact of doing business. We set ambitious goals, and it has been amazing to witness the creativity applied, on all fronts, to reach our “green” goals. Obviously, the tangible effects we have achieved are great, but the softer side of this process has long-term positive effects for our business too: it has helped build team-spirit internally with a can-do attitude that together we can achieve great things - and, I would argue, it has improved our many vendor partnerships as interactions and communications with them have reached important new levels.

WBCA’s “Green” Results:

1.  Paper print units have decreased by 72% over two years! This significantly exceeded our goal to reduce all paper usage by 50%. This result has primarily been achieved by moving most internal and external communications to state-of-the-art e-platforms.

Other notable WBCA “Green” Initiatives:

2. All invoices and banking processes are “paperless” and conducted on-line.

3. All private label seed bags are 100% recyclable.

4. All private label seed bags are produced with new technologies which use approximately 60 % less water and energy than traditional seed bags

5. Offices have been retro-fitted with energy-saving appliances, windows, utilities and Compact Florescent (CFB) light bulbs

6. Trade-dress carpeting is 100% recyclable

7. Shopping bags with WBCA logo for customers are 100% biodegradable

8. New private label “Going Green”™ feeder and house lines are made from 100% recycled plastics

9. New award-winning private label suet packaging uses 80% less plastic than traditional tub packaging.

Said Henrik Weng, “We are very focused on these efforts, but we are fully aware that we have a long way to go yet. We still fly and drive cars, we still print paper and we have a long list of other initiatives to implement. However, this is an encouraging moment, one that any business could enjoy with a concerted effort. It is a big step in the right direction”.

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Carl Zeiss Sports Optics

Zeiss Field Days are back!  Following the very positive customer feedback from last fall’s field days promotion, Carl Zeiss Sports Optics is bringing it back with even greater savings on its award-winning optics for birders, hunters and outdoorsmen.  From June 1 – Dec ember 31, 2010, Zeiss is offering a $100 mail-in rebate for customers purchasing a Victory 8x26 T* PRF Laser Rangefinding monocular and Victory Compact binoculars, which won the coveted Outdoor Life Editor’s Choice award. In addition, customers will find significantly lower shelf prices on the Victory FL binoculars and Conquest 8x40 and 10x40 binoculars.

“This is our way of saying ‘thank you’ to our many loyal customers and also an invitation to hunters, birders and outdoorsmen to join the Zeiss family,” said Erik Schumacher, president of Carl Zeiss Sports Optics. “We want as many people as possible to experience the superior quality of Zeiss optics and, given the challenging economic times, these reduced prices and rebate promotions will help many more to afford the best optics possible before they hit the field.”

All rebate request forms must be completed and postmarked 30 days from the date of purchase in order for customers to receive their rebate. Payment will be made by Carl Zeiss Visa Prepaid cards. The card can be used anywhere Visa debit cards are accepted. For full promotion details see Zeiss.com/sports.

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The Secret to LensPen: Simplicity, Dependability

Contact: Venture
Ken Ables
313 Laurel Street, San Diego, CA 92101
Phone: (619) 234-7312
FAX: (619) 234-5159
Email: This e-mail address is being protected from spambots. You need JavaScript enabled to view it

Contact: LensPen / Parkside Optical Inc.
Ryan Keating
650-375 Water Street, Vancouver, BC, Canada V6B 5C6
Phone: (877) 608-0868 ext. 104 / (604) 681-6472 ext. 104
FAX: (604) 681-6194
Email: This e-mail address is being protected from spambots. You need JavaScript enabled to view it / Website: www.lenspen.com

The LensPen is such an essential to keeping all kinds of optics ready for maximum performance, you’d think everyone would have at least one. It’s so simple, so effective and so dependable.

Small enough that you can clip it in your pocket or toss it in your bag, LensPen has two easily accessible working ends. Slide out the brush end first and use it to effectively remove all loose dust and dirt from the lens or eyepiece. The retractable brush, made from natural goat hair, is so gentle it can do no damage to the optics, yet it’s so hard-working the dust vanishes.

That still leaves those pesky fingerprints or other grease blemishes on the glass. No problem for LensPen. Just take the cap off the other end and the flexible chamois tip, which matches surface shapes and contours, is ready to work.

That chamois tip, embedded with a carbon compound, is ready to tackle the toughest prints. It’s essentially the same principle that makes the use of newspapers still a popular home remedy for cleaning windows – the same carbon compound is used in printer’s ink. And the cap has a pad of carbon compound to constantly refresh the chamois.

There’s never anything to spray on, nothing to dry out or wear out, nothing to replace, so there’s no “expiration date” to a LensPen. And you can use it with confidence – whether you are in extreme desert heat or arctic cold – knowing that it can do no damage of any kind to your gear or the environment. LensPens are RoHS compliant and meet even California’s rigid Proposition 65 standards. And they sure can do a lot of good for your lenses.

All this and a LensPen costs less than $15!

Using a LensPen is the most effective way to keep lenses and eyepieces at their sharpest. First, use the retractable brush to remove all dust; then use the flexible chamois tip at the other end to remove fingerprints, as shown.

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