If you’re interested in controlling birds responsibly, you’ll find this relaunch Web site helpful.

At bird-x.com, you’ll find resources on bird and animal control, including educational and practical information, links to articles and customer testimonials as well as species-specific control methods.

"We wanted to create a Web site that functions as more than just an online store," says Mona Zemsky, marketing manager for the company.

The site offers news and case histories to educate readers.

"If a corporate complex has a problem with territorial Canada geese destroying the grounds, we want them to know how to solve it, of course, but also why that solution is going to be successful in the long-term," Zemsky says.

Bird-X works with scientists, biologists, humane and Audubon societies, animal-rights groups, environmental groups, concerned citizens and global leaders of industry. It also highlights the real-world experiences of the organizations who have suffered the financial, esthetic and health effects of birds and their droppings. The company guarantees that its products work.